Solutions
Identify, record, register, value: the provenance chain
Each step is useful on its own and makes the next one possible. A tagged animal can be recorded, a recorded animal can be registered by its breed society, and a herd with identity, records and pedigree is easier to manage, improve and value.
The Provenance Chain
An unbroken line from an identified animal, through its records and its society’s registration, to a value the farm can rely on.
Identify
Studbrand IDOne number per animal, for life, on visual or electronic tags. Studbrand complements the national identification system, ANLITS, and carries the official number wherever one exists.The farm tags its animals.Record
StudProBreeding, milk, growth, health and cost per animal, recorded on the phone, so the farm can see what each animal produces and costs.The farm owns its records.Register
Studbrand RegistryWe provide the registry platform; your breed society registers and certifies. Pedigree and ownership sit in the society’s own herdbook.The breed society registers and certifies.Value
Studbrand ValueA herd with identity, records and pedigree is easier to value. An independent valuation shows what it is worth when the farm plans, sells or reports.The farm decides how to use it.
Breed societies register and certify. Farms own their records. Studbrand builds and runs the infrastructure that connects them.
Solutions by the problem they solve
Breed Societies & Registries
Registration backlogs, members waiting months for paperwork, and decades of pedigree records in paper files that only one or two people know how to use.
Herdbook and registry systems that the society owns and runs
Commercial Farms & Ranches
Calving intervals that drift, repeat breeders, health problems caught late, and no clear answer to which animal to cull and which to breed from.
Identification and herd records that improve productivity and margins
Co-operatives & Rural Programs
Many small herds, records kept on paper or not at all, and disputes over milk weights and payments that erode members’ trust in the co-operative.
Records for many small herds, through groups farmers already trust
Data Systems & Capacity
Livestock data projects that end with the funding, systems that staff were never trained to run, and data that is collected but never used to decide anything.
Livestock data systems, analysis and training that people keep using
Also: independent herd valuation, aligned with IAS 41, for planning, sales and the annual accounts.
Not sure where to start?
Tell us what you are trying to do and we will suggest where to begin.